PEOPLE WHO WORK WITH MIRROR MIRROR SHARE THIS GOAL: TO HELP PEOPLE AT WORK BUILD BETTER SHARED MENTAL MODELS, FEEL GOOD, AND DELIVER BETTER TOGETHER.
Mirror Mirror was developed by and is owned by i2i Practical Communications – an Organizational Effectiveness consultancy based in the Netherlands.
Our Vision: Mirror Mirror helps people align across any size of organization, anywhere to make work more rewarding for all.
Our Mission: To identify, measure and address alignment gaps between people at work so they can deliver better together.
Core values: Respect, openness, inclusivity, empowerment, integrity and wellbeing.
The core team is made up of Lindsay Uittenbogaard, Founder and Director; Hannah Rattay, Product Development Advisor; and Steve McCann as Non-Exec Director, heading up our Advisory Board.
The business has a growing network of partners some of whom are listed below. Each partner is selected to represent Mirror Mirror because of their expertise and capability to deliver. They espouse values and ways of working akin to our own.
FOUNDER / DIRECTOR: Lindsay Uittenbogaard began her career running small businesses before spending 15 years in communication leadership roles with multinational organisations in the energy, IT, and telecommunications industries. She has since used her experience, insights, and drawn from research to create and drive the growth of Mirror Mirror. An IABC Accredited Business Communicator, Lindsay is also a certified member of the Reputation Institute and a published author in the Gower Handbook on Internal Communication 2008.
PRODUCT DEVELOPMENT: Hannah is a multi-lingual chartered engineer with a background in strategy consultancy and a wide skills base in the entrepreneurial, operational and commercial domain. After graduating at Masters level from the University of Cambridge, Hannah went on to Shell Global Solutions as a strategic consultant and now works in software quality assurance, based in Berlin.
NON EXEC DIRECTOR: The red thread in Steve McCann’s career has been working with remote teams, some of them in complex and hostile parts of the world. After a short commission in the UK military Steve took up a role in the UN involving logistics and project management consultancy. Then from 2003-2019 he owned Safer Edge, a risk advisory business working in international humanitarian type security. Now, Steve is the Co-Director of Rees McCann – a remote events, facilitation and training company. He manages business development and looks to the future of continuously improving, high quality, engaging remote events.