We do the data, you do the process

As an expert practitioner, you can use our alignment reports to structure your research, open informed conversations, help clients improve engagement and effectiveness, and evidence the need for further work.

Become a Certified Delivery Partner

Use alignment data to add more value

Evidence the need for, and the impact of your work

Use our data to repeat and scale across organizations

Become a Certified Delivery Partner

Use alignment data to add more value

Evidence the need for, and the impact of your work

Use our data to repeat and scale across organizations

What you’ll learn

  •  More about the growing field of team alignment
  •  About Mirror Mirror, and how it fits in to your toolkit
  •  How to interpret alignment data and get underneath the deeper story within each report
  •  How to use the data to bring new insights and address alignment gaps
  •  How to work with aggregated team alignment data from multiple teams
  •  All about the delivery process and resources.

As a trained partner you can

  •  Add the Mirror Mirror alignment capability to your portfolio of offerings
  •  Show alignment gaps and measure change with data that has independence and authority
  • Support leaders and teams in recognizing and addressing the issues
  • Upscale the offering across multiple teams
  • Surface rich insights for the wider organisation
  • Evidence the need for further work
  • Interact with peers in our Network.

“Positive experience, comfortable approach and helped to make the group think in a different way. Very well managed and enjoyable.”



“A valuable process to help teams reflect and supports in building a foundation for new process generation. Good exercise and test for our group’s cohesiveness, alignment, goals, collaboration Clear criteria, forces you to think about things you wouldn’t think of yourself It was good to take time and reflect instead of assuming things. “



“Mirror Mirror was different. It is focused on the understanding and interactions between team members. it’s about alignment, not just strategic alignment, but alignment in how those team members collaborate.”



Join our Network of Practitioners and become a listed Delivery Partner. Certification involves pre-read (3 hours) and a 4-hour online group learning session.  The cost is 500 Euro – subsequent refresher courses and updates are free.

About the trainer

Lindsay Uittenbogaard (Founder Mirror Mirror) began her career running small businesses before spending 15 years in communication leadership roles with multinational organisations in the energy, IT, and telecommunications industries.

It was the stark contrast between working in small businesses and multinational organizations that inspired an insatiable curiosity around how people align and the profound implication of that on business performance.  In response, Lindsay and her business partner Hannah, collaborated with the Technical University of Delft, and the Rotterdam School of Management to develop Mirror Mirror.

An IABC Accredited Business Communicator, Lindsay has post-graduate diplomas in International Business Communication Management.  She is also certified by the CIPD, the Reputation Institute, and is a published author in the Gower Handbook of Internal Communication 2008. She  and is a regular writer and speaker on alignment for performance. 

In the alignment process, it doesn’t matter who thinks what per se, the point is to have people see their collective blockers and opportunities and reach consensus on how to deal with them.