Become a trained Mirror Mirror practitioner

As an expert practitioner, you can use our alignment reports to structure your research, open informed conversations, help clients improve engagement and effectiveness, and evidence the need for further work.
Our 1-day online training course involves 3 hours of pre-read and 5 hours of group learning, split into 3 sessions on one day.
Successful completion leads to an invitation to join our network of Delivery Partners.
Dealing with Fear & Anxiety

What you’ll learn

  • More about the growing field of team alignment.
  • About Mirror Mirror, and how it fits into your toolkit.
  • How to interpret alignment data and get underneath the deeper story within each report.
  • How to use the data to bring new insights and address alignment gaps.
  • How to work with aggregated team alignment data from multiple teams.
  • All about the delivery process and resources.

We refer to those who have gone through the training as ‘certified’ practitioners and those who have had hands on experience with Mirror Mirror as ‘accredited”.

As a trained partner you can:

  • Add the Mirror Mirror alignment capability to your portfolio of offerings.
  • Show alignment gaps and measure change with data that has independence and authority.
  • Support leaders and teams in recognizing and addressing the issues.
  • Upscale the offering with aggregated reports across multiple teams and geographies.
  • Surface rich insights as feedback for the wider organisation.
  • Evidence the need for further work.
  • Interact with peers in our Network.

We refer to those who have gone through the training as ‘certified’ practitioners and those who have had hands on experience with Mirror Mirror as ‘accredited”.

Dealing with Fear & Anxiety
“I see Mirror Mirror as a platform to support powerful conversations amongst teams. Conversations that allow people to reflect at a deep level personally and collectively on what will allow them to maximise their impact in the world."


“When you run individual interviews with team members without a structure like Mirror Mirror, you’re only scratching the surface.”


“It takes the risk out of difficult discussions because you can get the issues on the table safely, objectively and constructively. them to maximise their impact in the world.”


“Mirror Mirror is a powerful tool that gets very deep in a very short space of time.”


Dealing with Fear & Anxiety

The training

The training is open to those with 5+ years’ experience as a practitioner and facilitator in the people and performance space. After the training, all participants wishing to join the Network are expected to be active in putting Mirror Mirror to use.

The cost of the training is 150 Euro per person (ex-tax) and those who passed can be offered membership to the network, at a one-off cost of 250 Euro (ex-tax).

About the trainer

Lindsay Uittenbogaard (Founder Mirror Mirror) began her career running small businesses before spending 15 years in communication leadership roles with multinational organisations in the energy, IT, and telecommunications industries.

It was the contrast between the micro and macro working environments that sparked an insatiable curiosity around how people align differently in different contexts and the profound implication of that on business performance. This led Lindsay to collaborate with the Technical University of Delft, and the Rotterdam School of Management to develop an approach to alignment called Mirror Mirror.

An IABC Accredited Business Communicator, Lindsay is also a certified member of the Reputation Institute and a published author in the Gower Handbook on Internal Communication 2008. She has a
degree in Creative Arts, post-graduate diplomas in International Business Communication Management, and Broadcast Journalism, and is certified by the CIPD.

Start your registration

If you get certified as a Mirror Mirror practitioner, you become part of our practitioner community.
We regularly connect and exchange on our experience from applying the Mirror Mirror methodology:


The cost of the training is 150 Euro per person (ex-tax) and those who pass are offered membership at a one-off cost of 250 Euro (ex-tax).

Members of the network are invited to regular online meetings for updates and to share learnings and experiences.


If you'd like to be notified of future training dates as they are released please click below.