About Us

We help you become more empowered and more empowering


Mirror Mirror has revolutionized the way people communicate at work because it has embedded the process of alignment, as a way of building shared meaning for more effective decisions and actions.


Respect, openness, inclusivity, empowerment, integrity and wellbeing.

Core Team

Lindsay Uittenbogaard

CEO and Founder (UK based in NL)

With a background running small businesses, Lindsay has 15 years leading communications with multinationals in the Energy, IT & Telecoms sectors. She is an IABC Accredited Business Communicator, a certified member of the Reputation Institute, and published author in the Gower Handbook of Internal Communication.

She has since used her experience, insights, and drawn from research to create and drive the growth of Mirror Mirror.

An IABC Accredited Business Communicator, Lindsay is also a certified member of the Reputation Institute and a published author in the Gower Handbook on Internal Communication 2008.

Hannah Rattay


Hannah is a multi-lingual chartered engineer with a background in strategy consultancy and a wide skills base in the entrepreneurial, operational and commercial domain.

After graduating at Masters level from the University of Cambridge, Hannah went on to Shell Global Solutions as a strategic consultant and now works in software quality assurance, based in Berlin.


Lucy Armstrong

CEO and Founder (UK based in NL)

Lucy is Chief Executive of The Alchemists, which works with high growth mid-corporate businesses to accelerate their development and success by focusing on shareholder and management development and succession.
Lucy is Chair of the independent Professional Standards Council, the national Enterprise Research Centre, and is former Chair of Northumbria University.
Lucy was educated at Oxford University, holds an MBA and an MSc in Forensic Psychology & Criminology.

Steve Hearsum

Growth (CA based in NL)

Steve is a consultant, supervisor, and coach, who supports and challenges clients to find their edge and stretch when what they need is more than simply ‘better sameness’.
He has been described as “the right kind of fly in the ointment” and much of his work is with senior leadership teams wrestling with change, and internal practitioners developing consulting and Organisation Development & Design skills. He is currently writing a book, which explores the functional collusion that creates dependency on a myth – that there can ever be a ‘Silver Bullet’ for complex problems.

No one person can be responsible for alignment – it’s a reciprocal process in which people enable people to make sense of things together.