mirrormirroralignment.com/

About Our Team

“Out of clutter, find simplicity. From discord, find harmony.
In the middle of difficulty lies opportunity.” – Albert Einstein

Mirror Mirror is a brand from i2i Practical Communications, based in the Netherlands.

OUR VISION

Employee alignment is a standard. Together with our trusted network of expert practitioners, we are the market leader in providing high-quality alignment support.

OUR MISSION

To help people at work build a better shared reality that is more rewarding for all.

CORE VALUES

Respect, openness, inclusivity, empowerment, integrity and wellbeing.

Mirror Mirror was founded in 2016

Lindsay
Uittenbogaard

Founder and General Management UK based in NL

Lindsay Uittenbogaard

Founder and General Management UK based in NL

With a background running small businesses, Lindsay has 15 years leading communications with multinationals in the Energy, IT & Telecoms sectors. She is an IABC Accredited Business Communicator, a certified member of the Reputation Institute, and published author in the Gower Handbook of Internal Communication.

She has since used her experience, insights, and drawn from research to create and drive the growth of Mirror Mirror.

An IABC Accredited Business Communicator, Lindsay is also a certified member of the Reputation Institute and a published author in the Gower Handbook on Internal Communication 2008.

Hannah
Rattay

Product Development DE/UK based in DE

Hannah Rattay

Product Development DE/UK based in DE

A multi-lingual engineer from the University of Cambridge, Hannah has a background in strategy consultancy with Shell Global Solutions. She has a wide skills base in the entrepreneurial, operational and commercial domain and is current active in Software Quality Assurance.

After graduating at Masters level from the University of Cambridge, Hannah went on to Shell Global Solutions as a strategic consultant and now works in software quality assurance, based in Berlin.

ADVISORY BOARD

Steve
McCann

Steve
McCann

The red thread in Steve McCann’s career has been working with remote teams, some of them in complex and hostile parts of the world. After a short commission in the UK military Steve took up a role in the UN involving logistics and project management consultancy.

Then from 2003-2019 he owned Safer Edge, a risk advisory business working in international humanitarian type security.

Now, Steve is the Co-Director of Rees McCann – a remote events, facilitation and training company. He manages business development and looks to the future of continuously improving, high quality, engaging remote events.

Lucy
Armstrong

Lucy
Armstrong

Lucy is Chief Executive of The Alchemists, which works with high growth mid-corporate businesses to accelerate their development and success by focusing on shareholder and management development and succession.

Lucy is Chair of the independent Professional Standards Council, the national Enterprise Research Centre, and is former Chair of Northumbria University.

Lucy was educated at Oxford University and holds an MBA and an MSc in forensic.

Jeppe Vilstrip
Hansgaard

Jeppe Vilstrip
Hansgaard

Jeppe is the CEO of Innovisor (link to www.innovisor.com) – market leaders in organizational network analysis. His specialties are: Change Management, Transformation, Collaboration, Communities, Social Network Analysis, Organizational Network Analysis, People Analytics. He says: “Above all I believe in people. People can achieve remarkable things, if you let them.”

mirror mirror

white paper

The Alignment Imperative

This Whitepaper shows how research in neuroscience and the social sciences points to a richer and more relevant definition of alignment. It explains the structured and practical approach that Mirror Mirror takes to build better employee alignment in the workplace and shows two cases as proof of concept.