About Our Team

“Out of clutter, find simplicity. From discord, find harmony.
In the middle of difficulty lies opportunity.” – Albert Einstein

Mirror Mirror is a brand from i2i Practical Communications, based in the Netherlands.

our vision


Employee alignment is a standard. Together with our trusted network of expert practitioners, we are the market leader in providing high-quality alignment support.

our mission


To help people at work build a better shared reality that is more rewarding for all.

core values


Respect, openness, inclusivity, empowerment, integrity and wellbeing.



Lindsay Uittenbogaard began her career running small businesses before spending 15 years in communication leadership roles with multinational organisations in the energy, IT, and telecommunications industries.

She has since used her experience, insights, and drawn from research to create and drive the growth of Mirror Mirror.

An IABC Accredited Business Communicator, Lindsay is also a certified member of the Reputation Institute and a published author in the Gower Handbook on Internal Communication 2008.


Hannah is a multi-lingual chartered engineer with a background in strategy consultancy and a wide skills base in the entrepreneurial, operational and commercial domain.

After graduating at Masters level from the University of Cambridge, Hannah went on to Shell Global Solutions as a strategic consultant and now works in software quality assurance, based in Berlin.



A true believer in the criticality for alignment between people and teams. Philipp is a trained copywriter and deeply rooted in B2B marketing.

He has worked in agencies, medium and enterprise size companies, and as a management consultant, focusing on digital transformation.

In over 20 years, he has gathered a fair share of experience with change in complex and multi-dimensional organisations – both on the handling and the receiving end. Since 2017 Philipp works as a freelance business coach helping leaders, managers and teams tackle the organisational challenges of digitalisation.



The red thread in Steve McCann’s career has been working with remote teams, some of them in complex and hostile parts of the world. After a short commission in the UK military Steve took up a role in the UN involving logistics and project management consultancy.

Then from 2003-2019 he owned Safer Edge, a risk advisory business working in international humanitarian type security.

Now, Steve is the Co-Director of Rees McCann – a remote events, facilitation and training company. He manages business development and looks to the future of continuously improving, high quality, engaging remote events.


Lucy is Chief Executive of The Alchemists, which works with high growth mid-corporate businesses to accelerate their development and success by focusing on shareholder and management development and succession.

Lucy is Chair of the independent Professional Standards Council, the national Enterprise Research Centre, and is former Chair of Northumbria University.

Lucy was educated at Oxford University and holds an MBA and an MSc in forensic psychology and criminology.

Jeppe Vilstrip

Jeppe is the CEO of Innovisor (link to www.innovisor.com) – market leaders in organizational network analysis. His specialties are: Change Management, Transformation, Collaboration, Communities, Social Network Analysis, Organizational Network Analysis, People Analytics. He says: “Above all I believe in people. People can achieve remarkable things, if you let them.”

mirror mirror

white paper

The Alignment Imperative