Mirror Mirror is an alignment diagnostic and process in one.

It adds clarity, engagement and ownership. It takes out conflict, cost and risk.

Alignment for effective action

The definition of ‘alignment’ has moved on. It’s not about everyone thinking the same thing, it’s about cognitive and behavioural compatibility and it leads to more effective action. People in well-aligned teams are clear about how the strategy of the organization relates to their work and how they can best collaborate to learn and deliver together. They use alignment as an ongoing process: learning from each other; having constructive conversations even when in disagreement; and committing to team decisions.

Mirror Mirror enables better alignment by identifying, measuring, and addressing alignment gaps in teams and across organizations. We do this through partners to support strategy implementation and change.

Mirror Mirror
clears the fog

Misalignment is serious stuff.  It sits at the root of all business problems and is costly and frustrating. We call the difficulties and confusion caused by misalignment ‘The Fog’. A certain amount is inevitable but too much undermines performance.

Organizations use Mirror Mirror to support strategy implementation, change, and for onboarding new leaders and teams.

Especially today, when leaders need to work with remote teams, re-set direction, and manage change – alignment is more important than ever.

Mirror Mirror
clears the fog

Based on research in the social sciences, Mirror Mirror helps people align to the vision and strategy of the organization, as well as with each other. Tried and tested, the process improves ownership, effectiveness, engagement and results.

Our technology identifies and measures alignment gaps and opportunities, team by team. Trained Mirror Mirror facilitators interpret that data and support leaders in addressing the gaps with their teams, safely and constructively.

The result is that people have a better shared understanding about their challenges are in the context of the wider strategy, and how they will work together to implement it. 

Mirror Mirror is made to measure

The benefits of Mirror Mirror are measured at 3 points in time to show what changed.  Extra question sets to match specific team situations can be used to go extra deep: Executive teams, new teams, virtual teams, cross-functional teams, agile teams, and teams going through change and integration.

“The Mirror Mirror facilitators were professional and flexible; the analysis was deep, absorbing all our complexity and diversity; and the follow up was complete. The whole experience that Mirror Mirror offers is unique and competitive. I highly recommend it.”

HR Director · EU Organization

Case Study - Breaking down barriers to higher performance

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White Paper

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Literature Review - Summary

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Literature Review

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Case Study - Creating strategic clarity

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Case Study - Getting to the core of continuous improvement

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Case Study - Improving collaboration

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Case Study - Identifying and addressing issues

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Case Study - Assessing organization-wide culture

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Case Study - Dealing with Change

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